Strategic communications and advocacy plans help build relationships and share research. They spread awareness and visibility of clinical trials and educate stakeholders about company plans.
Campaigns are more than a just series of tactics - they are sources of hope for patients, and an open door to more conversation.
Find Success with Versedin Communications & Advocacy
Corporate Communications
Press Releases & Newsflow
Corporate Communications
From social media to executive communications, businesses have a steady need for content to inform and engage diverse audiences. We can partner to establish the right channels and communications to connect with the stakeholders you care most about .
Company Storytelling
Press Releases & Newsflow
Corporate Communications
Explain the seeds of your discovery, your technology, and your vision in an exciting and clear way that attracts talent, fundraising, customer and media attention.
Create a story that is memorable - so people know why you do what you do, and why their support and involvement matters.
Press Releases & Newsflow
Press Releases & Newsflow
Press Releases & Newsflow
Grow your reputation on the back of positive news, community engagements and small wins that build interest in your business and confidence in your future. Stay top-of-mind with campaigns that make you easy to remember and hard to forget. And, for negative developments, be sure there's a plan to manage downside impact and questions. Effective preparation is a critical success factor.
Patient Advocacy
Change and Transformation
Press Releases & Newsflow
Patients want to be partners in bringing about better research and better treatments. Companies can engage patients in numerous ways to be sure their needs are considered and their preferences understood. That input can lead to faster recruitment, less attrition, and more expedient clinical trials. These conversations also build trust in the company - a key to long term success, in market.
Patient Stories
Change and Transformation
Change and Transformation
Create engaging video content that explains who is impacted by a disease, and what actions you are taking to make a difference in these patients' lives. Patient and caregiver stories are powerful tools for peer-to-peer learning and behavior change. Sharing these stories can also increase empathy and learning for employees, physicians and care teams.
Change and Transformation
Change and Transformation
Change and Transformation
Change isn't easy. Good change plans - whether focused on the external environment, or the way teams work internally - need to account for how people think and feel as well as what new skills and behaviors are required. Making change happen (and making it stick!) requires consistent communication, effective feedback, strong allies... and a lot of teamwork.
Tap Into Expertise
Lauren Walrath, Versedin Communications Founder and President,has built her career leading communications, public affairs, and patient advocacy for global and early-stage biopharma companies. As a C-Suite leader and business partner, she shaped company brands, narratives, and communication plans to foster important relationships - with employees, patient communities, investors and B2B partners. Her strategies are evident in global employer brands and the talented teams who led expansion into new markets, and powered more than 10 product franchises through launch and lifecycle events. Lauren is also a passionate community ally who has worked hand-in-hand with patient advocacy groups - spearheading new disease awareness campaigns, research initiatives, and outreach to confront health system disparities and promote positive changes in health care policy. These efforts have been recognized with awards and appreciation from patients living with cancer, movement disorders, and rare diseases.
Lauren brings more than 25+ years of experience and a deep passion for improving health care with patient voices. She is eager to engage with companies and organizations who are navigating periods of rapid growth and transformation - and looking for an infusion of positive energy.
Ways to Engage: Fractional or Project-based Work
Fractional Chief Communications Officer (CCO)
Fractional Chief Communications Officer (CCO)
Fractional Chief Communications Officer (CCO)
For small companies with a range of needs, both known and unknown, a fractional CCO offers access to an experienced, top-level expert in communications - for a fraction of the full-time salary. This benefits a company that is uncertain about the future or isn't ready to scale - but wants to rely on Chief-level talent to create quality pla
For small companies with a range of needs, both known and unknown, a fractional CCO offers access to an experienced, top-level expert in communications - for a fraction of the full-time salary. This benefits a company that is uncertain about the future or isn't ready to scale - but wants to rely on Chief-level talent to create quality plans, strategies, and content, with great efficiency. Fractional agreements can be flexibly designed to provide dedicated time (days or hours) each month.
Project-Based Consulting
Fractional Chief Communications Officer (CCO)
Fractional Chief Communications Officer (CCO)
Project based consulting is a solution for companies or agencies with well-defined,
short-term needs. Typical projects might include:
Strategic, integrated communication plans around a key data milestone or event;
Preparing a press release and toolkit for media amplification;
Conducting focus groups and interviews for insights and feedback
Project based consulting is a solution for companies or agencies with well-defined,
short-term needs. Typical projects might include:
Strategic, integrated communication plans around a key data milestone or event;
Preparing a press release and toolkit for media amplification;
Conducting focus groups and interviews for insights and feedback;
Delivering training on advocacy matters.
Rates available upon request.
Contact Us
Let's Get Started
Take the first step, and contact us to discuss your brand and business goals. Send us a message, and let us know what conversations you're looking to start.
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